ring

Contrary to what you may believe, the practice of giving diamond engagement rings isn't a long established tradition. It's a 20th century practice concocted by a single company, DeBeers, and promoted through an exhaustive marketing campaign. Today the image of men holding a little box up to a woman to propose marriage is instantly recognizable for what it is, a conditioned practice reeking of human rights abuses that puts young couples into debt for a rock, robbing them of an opportunity to use their resources to actually improve their quality of life. It needs to stop.

How DeBeers Invented the Engagement Ring

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